Project Background

Goal

Make Shopmonkey's presence known, create brand awareness, and drive traffic to the Shopmonkey booth at a trade show where a top competitor had exclusive sponsorship.

Deliverable

Strategic giveaway to have in the booth

Creative Process

Initial Brainstorming: Met with cross-functional teams to identify an irresistible giveaway. "We should give away whiskey" started as a joke, but we decided to run with it.

Copy Creation: Identified that giving away whiskey was not enough and proposed creating a custom, Shopmonkey-branded label. Wrote cheeky messaging (see images above) for the entire label using her husband's whiskey bottle collection as inspiration.