Founder's Story

Project Background

Goals

• Tell the story behind how Shopmonkey was founded.

• Feature the people and the heart behind Shopmonkey while showing that the CEO is also a shop owner who gets it.

Deliverable

Video to be used on Shopmonkey's About Us page as well as across social media

Creative Process

Location Selection: Scheduled a three-location video shoot to have the right background for the interview as well as a rich set of B-roll to enhance the story.

Interviewing: Created interview questions and performed the behind-the-camera interview on the day of the shoot to draw out the story.

Storyboarding: Sorted through hours of footage and transcripts to select the best quotes and arrange them into the desired story flow.