Industry Report
Industry Report
Surveyed 752 shops and spoke with industry experts to bring auto shop owners a report with key trends, benchmarks, and free resources to help them to up-level their shops in 2025.
Project Background
Goals
Establish thought leadership, strengthen brand authority, and expand brand awareness by creating a high-value industry report for shops and industry stakeholders.
Survey the industry to identify key trends, challenges, and opportunities for general auto repair shops.
Deliverables
Survey analysis to uncover key industry trends
Comprehensive industry report highlighting findings and insights
Integrated marketing campaign assets to maximize reach
Creative Process
Survey Development & Distribution
Designed and built a survey to capture real-world insights from shop owners and employees.
Ensured a strong sample size by distributing the survey strategically across channels.
Data Analysis & Storytelling
Partnered with a data analyst to extract meaningful trends.
Transformed raw data into a clear, compelling narrative, structuring the report to flow from insight to action rather than just presenting numbers.
Making the Data Actionable
Collaborated with industry experts to provide context and practical tips for common challenges shops face.
Included free resources to help shops take immediate action based on the report’s insights.