Multi-Version Customer Testimonial Video

Project Background

Goal

• Capture a fresh customer testimonial video and create multiple versions (see videos below) to maximize usage across marketing initiatives.

Deliverables

• 2 minute customer testimonial video for broad marketing use

• Mitchell 1-specific version designed to encourage their users to activate the PartsTech integration

• 15-second and 30-second ad versions optimized for paid campaigns

Creative Process

Finding the Right Customer

• Identified and secured a shop with a manager who could authentically share their experience with PartsTech.

Organizing Production

• Hired and coordinated a videographer to ensure high-quality footage.

Creating Interview Questions

• Developed strategic questions to draw out compelling soundbites.

Conducting the On-site Interview

• Led the customer conversation to capture genuine and impactful responses.

Post-Production & Storyboarding

• Reviewed the full interview transcript to extract the most compelling quotes.

• Crafted a structured storyboard to shape the core video, the Mitchell 1 version, and the ad cuts.

• Provided clear direction to the videographer to ensure the final videos aligned with messaging goals.