Project Background

Goal

• Use SEO-driven content to increase organic traffic to the website and ensure shops find relevant solutions to their challenges.

Deliverables

• SEO-optimized blog posts addressing key shop questions, challenges, and industry trends.

Creative Process

Research & Topic Selection:

• Worked with SEO consultant to identify topics based on SEO data, industry trends, and real-world shop challenges to ensure relevance and visibility.

• Prioritized subjects that attract search traffic while offering immediate value and solutions to shop owners.

Copy Creation

• Wrote each blog post with a balance of SEO best practices and readability, ensuring content ranks well and resonates with shop owners.