Social Media Copy
Project Background
Goal
Show Shopmonkey's fun side by working with Shopmonkey's in-house illustrator to make a Halloween-themed post for social media.
Creative Process
Brainstorming: Took the ask beyond just a Halloween-theme image and decided to find a way to turn auto shops' top challenges into "nightmares."
Collaborating on Illustration Copy: Collaborated with a Shopmonkey colleague skilled in poetry to develop compelling written copy for images, then coordinated with an illustrator to bring the creative vision to life.
Writing the Post Captions: Wrote a companion post copy to emphasize the Shopmonkey feature/benefit that solves the given challenge/nightmare.
Post copy:
If only Joe had used Shopmonkey. Don’t let inventory tracking and parts ordering be the death of you. Get Shopmonkey today.
Post copy:
Don’t let no-shows kill your shop’s throughput. Send automated appointment reminders and keep your bays full with Shopmonkey.
Post copy:
Learn from Pete. Make payments easy for your customers. Plus, easily stay on top of outstanding invoices. Get Shopmonkey.
Post copy:
Using your personal phone to communicate with customers can be a disaster. Minimize calls and modernize your communications with built-in texting and emailing right from Shopmonkey.
Post copy:
Quick digital estimates could have saved Ben’s life. Don’t be like Ben. Speed your estimates today. Get Shopmonkey.
Post copy:
Poor Danny. Built-in labor guides could have saved his life and his profit margins. Keep your business alive with Shopmonkey.
Post copy:
Is bad internal communication causing friction in your shop? Give your team the digital tools they need to stay on the same page. Get Shopmonkey.
Post copy:
Double entry! Manual errors! Yikes! Say goodbye to paper, seamlessly accept payments, and streamline your accounting with Shopmonkey.
Post copy:
Life is short. Don’t let outdated software waste your valuable time. Get Shopmonkey for your auto shop.