Webinar Program
42% of inbound leads
The thought leadership webinars featured below resulted in 42% of total inbound marketing leads in 2024.
"Transform your auto shop through the meticulous creation of processes for every nook and cranny of your operations."
"Learn how to delegate effectively, set boundaries, and use automation to reduce stress — without compromising the success of your business."
"Are you leaving your shop's reputation to chance? Don't let another day go by with unmanaged reviews holding back your shop's potential."
"Thinking of opening your own auto repair shop? Come learn from Chris Enright's experience as he shares his insights for aspiring shop owners."
"Learn how sharing your shop's financials with your entire staff builds trust and fosters an engaged team committed to driving profits."
"Get parts markup insights and strategy techniques that have led countless auto repair shops to achieve greater profitability and success."
Project Background
Goals
Position PartsTech as a thought leader and trusted source of industry insights through a strategic webinar program.
Increase brand awareness by providing shops with free, valuable resources to help them up-level their operations and business.
Drive engagement and generate leads by delivering actionable content that helps shops tackle key industry challenges.
Creative Process
Identifying the Right Topics
Researched industry forums, articles, and expert insights to uncover the real questions shop owners need answers to.
Tested select topics with a preliminary blog post featuring the guest before committing to a webinar, helping to establish a working relationship with experts.
Expert Collaboration & Execution
Sourced and secured industry experts, including coaches and shop owners, to bring credibility and depth to each webinar discussion.
Built strong relationships with featured speakers to foster productive collaborations and repeat engagements.
Focused on structuring webinars to provide immediate, actionable insights, rather than broad discussions.
Promotion
Worked closely with Marketing Ops, Organic Social, and Partner Marketing teams to drive registrations and engagement.
Paired blog content with each webinar—where relevant—both before to introduce the topic and drive registrations, and after to extend engagement and create a long-tail impact. This helped repurpose expert insights and provide additional value beyond the live event.